Ford Motor Co. on Tuesday said it has hired a new chief marketing officer and moved two members of the Ford family into new roles.
The automaker said Lisa Materazzo, who was the top marketing executive at Toyota Motor North America, has been named CMO, effective immediately. She will report to CEO Jim Farley and lead advanced product planning and all marketing activities across the Ford Blue, Model e and Ford Pro business units.
Materazzo, who had been with Toyota for 20 years, also will oversee Ford Performance and Lincoln.