DETROIT — General Motors' Global Chevrolet Chief Marketing Officer Tim Mahoney is retiring from the automaker effective March 1.
Mahoney, 62, came to the company nearly six years ago from Volkswagen after working for Porsche Cars North America and Subaru of America, where he spent most of his career.
GM, which confirmed the retirement on Thursday, did not immediately name a successor.
Mahoney's retirement, according to a source familiar with his plans, is voluntary and not a result of GM's recently announced plans to cut 15 percent of its North American salaried workforce, including 25 percent of its global executives.
"We thank Tim for his many contributions to strengthening the position of the Chevrolet brand around the world and for the expertise that he has brought to our marketing operations," said Alan Batey, president of GM North America and head of Chevrolet globally, in a statement. "We wish Tim and his family well in this next chapter of their lives."
Mahoney's retirement is voluntary and not a result of GM's recently announced plans to cut 15 percent of its North American salaried workforce, including 25 percent of its global executives.
Mahoney, who also led GM's global marketing operations, spent much of his career — two stints over 20 years — at Subaru of America. He is credited with spearheading the development and launch of the brand's highly successful "Love" advertising campaign, which the automaker continues to use a decade later.
Since joining GM in February 2013, Mahoney has guided the growth of Chevrolet's "Find New Roads" tagline and launched the critically acclaimed "Real People, Not Actors" ad campaign.
"'Find New Roads' is the glue that holds everything together," Mahoney told Automotive News in 2016. "This is really the first time in 30 years that there has been a cohesive Chevrolet campaign."
Under Mahoney, Chevrolet also debuted memorable tribute ads for singers Prince and Aretha Franklin and poked holes in the aluminum bed of the F-150. In 2015, the brand also caused slight panic across America with a Super Bowl "Blackout" ad that turned everyone's television screens black as the game was about to begin.
Chevrolet U.S. sales during Mahoney’s tenure rose 6.1 percent from 1.95 million in 2013 to nearly 2.1 million in 2017. Through November, the Automotive News Data Center estimates the brand’s sales are down 1.3 percent compared with a year ago to 1.85 million vehicles.