Long before California Gov. Gavin Newsom ordered a 2035 ban on new gasoline-powered light vehicles in the state, the auto industry was working hard on electric vehicles. Their driving performance is now shockingly good. Their environmental benefits — while a function of how electricity is produced — are proven as well.
Mainstream automakers as well as premium and luxury brands will soon bring an unprecedented array of attractive, useful vehicles to the U.S. market. But even as prices become more competitive and charging more commonplace, automakers and dealers need one more thing: satisfied customers.
In this decade, they aren't going to sell like Silverados and Accords — they don't have to. But unlike the underpowered science projects of the past, these more mainstream products provide the chance to reach a bigger segment of the market and help manufacturers learn how to profitably serve these customers.