GMC launched a multiyear sponsorship with Chip Ganassi Racing. The team's electric SUV features a grille, graphics and bodywork inspired by the Hummer pickup.

The engineers who built the first GMC Hummer EV that will be used for winter testing had a little fun as the high-performance electric pickup rolled off the pilot-build assembly line at the General Motors Tech Center in Warren, Mich.

The automaker will dole out inventory based solely on customer orders and is asking dealers to use no-haggle pricing. The automaker even asserts the right to limit GMC dealers' interactions with Hummer buyers.

The Hummer SUV and Chevy pickup are expected to be built starting in 2023 or 2024, but those schedules likely will be accelerated.