General Motors Co. will revive the Hummer name to sell a new family of electric pickups and SUVs and will tout the return with a Super Bowl ad featuring NBA star LeBron James.

GM is resurrecting the Hummer name, discontinued after the automaker's 2009 bankruptcy, to sell a new family of electric pickups and SUVs and will tout the return with a Super Bowl ad featuring NBA star LeBron James, Reuters and the Wall Street Journal reported, citing people briefed on the matter.

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The so-called BT1 electric truck/SUV program is the centerpiece of a planned $3 billion investment in the Detroit-Hamtramck plant to make electric trucks and vans, and part of a broader $7.7 billion investment in GM's U.S. plants over the next four years.