DETROIT — Carlos Tavares saw frugality on display at the first Detroit auto show in more than three years, but he doesn't view that as a negative.
Automakers, the Stellantis CEO said, are doing what they can to get the best return on their investments. He thinks the savings from a toned-down atmosphere could result in brands returning to future shows, making the event more sustainable in the long run.
An auto show should be centered on consumers, Tavares said, instead of marketing stunts so brash and exorbitant that it makes no sense to come back.