DETROIT — A shade reminiscent of a volcanic explosion represents North America's latest car color trend, auto coatings supplier BASF said at the Detroit auto show.
BASF showcased the shade Lava at the show Wednesday. The color represents a crossroads of high technology and sustainability, BASF designers said.
Lava, a charcoal gray with red undertones, is one of several key colors assigned to global regions, including a coppery beige for South America, a pearl-like ivory for Asia Pacific, a rich yellow for China, and a metallic gold for Europe, the Middle East and Africa.
BASF's Automotive Color Trends team creates an annual palette to stir creativity in the auto industry.