The 2023 Detroit auto show, while smaller than pre-pandemic events, is expected to showcase at least a handful of reveals from the city's hometown automakers.
Ford Motor Co. plans to unveil a freshened F-150, including an updated hybrid variant. General Motors has press conferences scheduled for its GMC and Cadillac brands, while Stellantis has one scheduled, for Jeep.
Overall, the show says 35 brands will be represented through manufacturer- and dealer-sponsored displays. Notable among the 16 corporate exhibitors will be electric vehicle giant Tesla, which traditionally has avoided the Detroit show.
"We're thrilled to be able to bring auto show audiences a broad spectrum of brands and vehicles," Rod Alberts, the show's executive director, said in a statement. "As a dealer association-backed auto show, one of our main goals is to display all the brands that are sold in our region. This blend of bringing together corporate- and dealer-supported vehicles is trending at auto shows nationwide, and it's really become the catalyst for the future success of shows across the country. Dealers are still the closest conduit to the consumer."