Unlike last year, the 2023 Detroit auto show has no giant rubber duck or monster trucks.
The show, which runs through Sunday, Sept. 24, features 35 brands. Organizers said 16 of the brands have corporate-sponsored displays; the rest were put together by dealers.
"The thing we learned last year is we had a whole bunch of cool displays and, I don't want to say gimmicky, but [we had] non-automobile-related activities going on, and we learned that the cars are really the stars," said Thad Szott, chairman of the show, which is owned and produced by the Detroit Auto Dealers Association.