DETROIT — Ford Motor Co. designers didn't have to look far to find a classic Bronco to use as a springboard for the 2021 model.
Moray Callum, Ford's vice president of design, keeps a black 1976 model parked in his garage, which team members scanned as a reference point while crafting the sixth-generation SUV that Ford introduced Monday. If they didn't want to use Callum's, COO Jim Farley and communications chief Mark Truby have classics of their own.
But developers did have to look long and hard for appropriate virtual reality environments with which to test the vehicle. In fact, they couldn't find exactly what they wanted, so they wrote new code to account for features such as the removable doors and roof panels.
The two anecdotes are among the reasons the Bronco's development was unique compared with all the vehicles chief designer Paul Wraith has worked on in his nearly 20 years with Ford.
"We did do things very differently," Wraith told Automotive News. "We pushed ourselves on this project."