Fiat Chrysler Automobiles' design chief says he looks to create "beauty for the masses" with vehicles, a philosophy borne out of his childhood in Montreal.
"In Canada, a lot of people don't tend to buy the top-of-the-line product," Ralph Gilles told Automotive News Canada.
"My dad was one of those people. We always had the lowest-end version of the vehicle. I'd see the one in the catalogue, and then I'd see the one in the driveway, and there was a huge difference.
"Every level of car should be beautiful. Why should only the top-of-the line one be handsome?"