Calling the kidney grille on BMW's newly unveiled electric crossover, the iX, "big" might be an understatement.
It's "the largest and arguably most distracting grille in car design history," wrote Alex Harrington of GrandTourNation.com.
For all of the advanced technology and luxurious features packed into the iX, many reviewers and social media users had a tough time averting their gaze from the front end.
"Remember when those little chrome morsels were like a dollop of caviar on a water cracker?" wrote Amelia Dalgaard of MotorHeadMama.com. "Now they're slapped on the front end like a slice of bologna on Wonder Bread. What blasphemy."