The coronavirus-induced digital transformation of auto retailers has been helped along by some behind-the-scenes work from vendors.
The pandemic is spurring companies that build the software that powers dealerships' online business to accelerate their own capabilities. Some retail tech vendors shuffled product plans to prioritize new tools based on what dealerships said they needed for business. Others added features to existing products and offered them at reduced or no cost at the onset of the health emergency this spring.
The concepts go beyond digital retailing platforms, which many retailers hurried to deploy this year. Some offer solutions in other areas of sales and service, from virtual showrooms to contactless contracting.