When Toyota dealers convene for their annual dealer meeting at Mandalay Bay resort in Las Vegas, they'll hear a message that would seem out of place coming from almost any other automaker — especially one about to launch a redesign of its most popular pickup.
"We're still investing in passenger cars," said Dave Christ, head of the Toyota division at Toyota Motor North America. "We just launched the [redesigned] Prius and Prius Prime; we launched the Crown, which is a great kind of in-between car and an SUV, though it's technically a car, and we're going to continue to invest in cars going forward."
That includes a re-engineered Camry sedan due out in the first half of 2024, and a re-engineered Corolla sedan due out in 2025, as detailed in Automotive News' Future Product Pipeline. The redesigned 2024 Toyota Tacoma will reach dealer lots in force in early 2024, as will the revived 2024 Toyota Land Cruiser.