Hal "Tex" Earnhardt Jr. built an auto retail empire in Arizona from a single Ford store in 1951.
Earnhardt was a rodeo cowboy in his early 20s when he entered the industry after working at his family's Chandler, Ariz., gas station.
And he integrated his passion for rodeos with his passion for the car business. Earnhardt, who died in April 2020, would sit in the cafe at Earnhardt Ford almost every day well into his 80s, wearing the cowboy boots and hat that had become his signature look.
He created what would become Earnhardt Auto Centers' tag line — "That ain't no bull"— when he rode a steer in a parade and was asked how he kept the bull calm, family members have said.