Through transparent pricing and comprehensive vehicle listings, U.S. dealerships are changing how they market cars to improve customer experience and generate higher quality leads.
If only dealers applied the same marketing focus to potential employees.
Employee turnover at U.S. dealerships has continued to climb — and from a point that dealers already considered untenable. Many recruiting experts say dealers aren't doing enough to combat the consistent churn of workers in and out of their stores. One potential solution that many dealers are missing, according to those experts? Developing an employment brand to market the dealership group's positives and promises as an employer.