Rising interest rates aren't a problem for the Subaru market, though buyers seem to be bringing more cash to deals, according to Subaru National Retailer Advisory Board Chairman Jeff Williams.
"Is it affecting customers buying cars?" Williams, a vice president at Williams Auto World, which owns Williams Subaru in Lansing, Mich., said of interest rate growth. "No. I don't think so."
The difference between a 3 percent and 5 percent interest rate "isn't that big of a deal" to a car purchase, he told Automotive News on Dec. 13, the day before the Federal Reserve upped its benchmark rate another half point.