For Chevrolet dealers, 2020 will be a year of big introductions.
The redesigned Tahoe and Suburban and the new Trailblazer will go on sale. The long-awaited midengine Corvette will finally hit their showrooms as well.
The Corvette is "probably the most exciting car that's hit the market in the last 12 months for anybody. We've sold our production already, and the enthusiasm is huge," said Mike Bowsher, chairman of the Chevrolet National Dealer Council and owner of Carl Black Automotive Group in Kennesaw, Ga.
GM listened to dealers' and consumers' demands with the 2021 Tahoe and Suburban, Bowsher said.
"We're going to sell them in large volumes. Chevrolet dealers should be ecstatic on where Chevy is and especially what we'll be seeing in the future with exciting new products. We as Chevy dealers are in extremely good shape," he said.
The SUV market continues to expand, but some dealers still miss having sedans for budget-conscious shoppers.
"That's what I hear from Chevy dealers, that it would be nice to have [a car] in the Cruze area," Bowsher said. "I don't know if we'll get it, but if we've got something that the dealers would like to have, that would be it."
But the biggest challenge dealers and Chevy face is executing smooth launches, Bowsher said.
"We've got these awesome, insane products coming at us," he said. "One thing we have to do is make sure we're all in step, in terms of getting these vehicles on the lot, getting everyone stocked up, getting all the sales folks trained and getting ready to go."
