Reynolds and Reynolds Co. said it has chopped the size of its contracts and is offering more flexibility to dealerships as it works to improve its reputation in the market.
Executives with the Dayton, Ohio, dealership management system provider say changes will show up in contract negotiations with new customers and with existing customers whose deals are expiring. Examples include allowing dealerships to cancel a product they purchased that doesn't work out for a store's operations or making accommodations for a dealership that might engage in a buy-sell discussion, company leaders told Automotive News last week.
"We've been able to structure some new deals going forward that do have different terms in it than what we typically would have had," said Dave Bates, Reynolds' chief customer ambassador.