"With Glassdoor, we encourage obviously our employees and people who've had good experiences with us to go out there and give us a rating, especially from an employment perspective, so that potential applicants can see from people who actually work here what they think," said Casey Willson, area human resources manager for Penske Automotive Group in the Fayetteville, Ark., market.
Glassdoor reports a blended rating for the overall dealership group. Penske has a 4.0-star rating with 297 reviews. On Glassdoor, 76 percent of people said they would recommend a job within the group to a friend, and 90 percent approve of CEO Roger Penske, based on 169 ratings.
"It's all about culture" and making sure employees are listened to, valued and treated with respect, Willson said.
"That rolls down to our customers," Willson said. "They feel that, they sense that — that we're working as a team, that we're working together with the same goal."
Laura Casselli, general manager of AutoNation Buick-GMC West in Golden, Colo., said it's important to keep dialogue open with employees, including those who post reviews on Glassdoor. Employees who are disgruntled may do better if moved to a different place in the company, for example.
"Sometimes people are a better fit in one store than they are in another," Casselli said. "And rather than lose them from AutoNation altogether, it's better to have a conversation amongst the GMs about" placing them elsewhere.
AutoNation has a 2.8-star rating based on more than 1,100 reviews, and 42 percent of reviewers said they would recommend the company to a friend.