The spirit of the Saturn brand, which tried to reinvent the dealership experience in the 1990s, lives on at Bergstrom Acura in Appleton, Wis.
The dealership, with just 25 employees (at the time of Best Companies Group's survey, it had 27) and a small-town feel, uses the one-price concept and family-friendly approach that made Saturn a favorite among customers and employees for a time.
The one-price model removes a major tension point of the buying process — haggling — and allows for a more relaxed retail experience. And that can transform a dealership into a place where employees and customers can interact as friends and acquaintances.
The approach helped Bergstrom Acura finish No. 3 overall in Automotive News' 2020 Best Dealerships To Work For competition. And it took the top spot in the small dealership category, for stores with 25 to 49 employees.