Nissan Motor Co. gave dealers a peek at its future product lineup — both electric and internal combustion — and laid out an ambitious data-driven retail model that calls for greater customer information sharing between dealerships and the factory to boost the customer experience.
The new retail model is intended to "create an ecosystem where customers love Nissan and buy Nissan for the [brand's] value and not for the most recent rebate out there," the automaker's North America sales and marketing boss Michael Colleran told Automotive News ahead of a Las Vegas meeting on Wednesday with some 3,000 dealership executives and managers from across the Americas region.
Top Nissan executives in attendance previewed what will be a rapidly electrifying product portfolio of about a dozen new and updated vehicles.
Nissan CEO Makoto Uchida committed to a diversified powertrain strategy in which the company invests in both internal combustion vehicles and electric vehicles. He emphasized a greater focus on delivering products to market faster — addressing a long-standing dealer gripe.
The automaker will kick-start its EV offensive beginning around 2025, and will bring a promising series-hybrid technology to the U.S. about a decade after launching it in Japan, officials said. Dealers were told the company plans to launch 27 electrified vehicles globally by 2030, including 19 battery-electric models.