Nissan Motor Co. plans to ditch the full-size pickup market after failing to gain traction in the Detroit-dominated segment. The Japanese automaker could pull the plug on its low-volume full-size Titan pickup as soon as this year, Automotive News reported last summer.
"There's no plan engineering's working on for replacing it, updating it," a source briefed on the matter said at the time. "It's dead."
But Nissan Dealer Advisory Board Chairman Tyler Slade thinks giving up the segment is a terrible idea. Full-size trucks drive revenue and profits to the service and parts business, said Slade, operating partner at Tim Dahle Nissan Southtowne in suburban Salt Lake City.