It was just 10 years ago when the Chrysler brand starred in one of the most memorable ads in automotive history.
Rapper Eminem touted the 200 sedan amid an inspirational narrative celebrating Detroit's resilience during a time of economic turmoil.
It was a story of resurgence.
Today, Chrysler could use some of the hopeful energy that emanated from that Emmy-winning Super Bowl spot — and it has a new leader at the helm who dealers hope can shift the product-starved brand's fortunes in the Stellantis era.