Editor's note: Story updated to reflect NADA’s corrected length of franchise meetings.
The National Automobile Dealers Association has opted to make its annual convention completely virtual and move it to February amid uncertainty surrounding the coronavirus pandemic.
Until last week, when NADA's executive committee decided on a virtual alternative, the organization had been tentatively moving ahead with plans to host its annual show Jan. 21-24 at the Ernest N. Morial Convention Center in New Orleans. The event typically draws tens of thousands of dealers, vendors and other visitors from across the U.S. and other countries.
The virtual show is set for Feb. 9-11 — a rare Tuesday to Thursday schedule.
The coronavirus began its significant spread in the U.S. not long after the 2020 NADA Show in Las Vegas concluded in February. COVID-19 has since killed at least 210,000 Americans and infected some 7.5 million, according to Johns Hopkins University. Globally, it has killed more than 1 million people and infected about 36 million.