Ford Motor Co. CEO Jim Farley set a goal early in his tenure in late 2020 of adding 100 minority dealers to its retail base within five years.
The automaker got a third of the way to that target last year alone, helping the industry achieve its biggest gain in minority-owned dealerships since 2012.
Ford led the way with a net gain of 34 in 2021, according to the National Association of Minority Automobile Dealers. Overall, automakers added 109 last year, bringing the industry's minority dealer body to a total of 1,366, the most since 2006.
NAMAD President Damon Lester attributes the growth to automakers following through on the diversity commitments made in 2020 in response to the social justice movement after George Floyd's murder by a Minneapolis police officer.