Mazda is in the middle of a product revival that started with a new generation of the Mazda3 sedan and continued with two new nameplates: the CX-30 subcompact crossover and the CX-50 compact crossover.
The CX-50 also marks Mazda's return to U.S. manufacturing at its new joint-venture assembly plant with Toyota in Alabama. The Mazda portion of the plant has production capacity of 150,000 vehicles a year.
But there are no immediate plans for a big electric vehicle rollout, and dealers are OK with that, said Jim Scherer, chairman of the Mazda National Dealer Advisory Council and owner of Scherer Mazda in Peoria, Ill.
Mazda does have the MX-30 subcompact EV in California and there will be a plug-in hybrid version available in an expanded number of states for the 2023 model year. The brand also has a broader road map for future electrified vehicles, including a standard hybrid version of the CX-50.
"I think there is nothing but excitement," said Scherer. "What we're told by Mazda is that in the next three years we're going to have a global introduction of 13 electrified models. That's not just hybrids. That's three EVs, five hybrids and five plug-in hybrids."