But the Ford National Dealer Council is behind the move, Chairman John Crane said. Crane, the owner of Golf Mill Ford in Niles, Ill., doesn't think the Mustang name will be diluted by the addition of the 2021 Mach-E.
"I think the consumer is smart enough to understand the distinction between the two different vehicles," Crane told Automotive News. "They're very different vehicles with sort of the same DNA. One is more future-facing and one is more almost nostalgic."
Crane said dealers were "begging the factory to produce more" of the gasoline- powered Mustang but admitted that it's a niche vehicle.
"It's not a family car necessarily," he said. "It's a fun car, a decision to buy something, you know, to make someone feel emotionally good. And you know, the Mustang Mach-E is taking that same DNA and applying it to a vehicle that can be a fun, sporty vehicle that a family can fit in and use."
The base version of the five-seater Mach-E is expected to get 332 hp and 417 pound-feet of torque, while the GT performance edition is expected to get 459 hp, 612 pound-feet of torque and a 0 to 60 mph time comparable to that of a Porsche 911 GTS.
It will be outfitted with a 15.5-inch touch screen and the next-generation Sync infotainment system. It will feature a number of Mustang-specific design cues, including tri-bar taillights, a double-cowl instrument panel and "ground speed" markings on the cluster.
"It's a technology play as much as it is an emotional play," Crane said. "We know it's going to be a success. It's a matter of how much more production they want to schedule for it."