Lithia Motors Inc., which continues to gobble up dealerships, including acquiring five in Wisconsin in September, also sold one dealership in Northern California and another in Southern California this month, as it sheds some stores in a "network optimization" plan.
The Medford, Ore., auto retailer sold Lithia Chrysler-Dodge-Jeep-Ram-Fiat of Eureka on Sept. 14 to Harper Motors, a Lithia representative confirmed.
The store was renamed Eureka Chrysler-Dodge-Jeep-Ram-Fiat. Eureka is located about 100 miles south of the Oregon border.