Lincoln's franchise count tumbled 6.5 percent last year and is down by a third in the past decade, according to Automotive News' annual dealership census.
The Ford Motor Co. luxury brand dropped by 52 franchises to 745 as of Jan. 1. That's on top of a 38-franchise drop in 2019. A decade ago, Lincoln boasted more than 1,100 franchises.
Lincoln has worked with dealers to consolidate its network to improve competitiveness with other luxury brands, spokeswoman Angie Kozleski said. Lincoln is focusing on the 130 largest luxury markets representing 80 percent of brand sales, she said, but she did not share a target franchise count. Some rural dealers have resigned their franchises.
"Lincoln is committed to assisting our dealers in growing their throughput and investment," Kozleski wrote in an email. "We will continue to work with our dealers where the investment in the brand doesn't justify representation based upon the small luxury industry."