Despite a 13 percent sales drop in 2020, Subaru of America had some bright spots as the year ended to build off in 2021.
Subaru's fourth-quarter sales rose 0.3 percent to 175,382 units, while total market share inched up 0.1 percent to 4.2 percent, according to the Automotive News Research & Data Center. The refreshed Crosstrek subcompact crossover, now available with a larger engine, went on sale in late summer.
The possibility of additional inventory in 2021 could help guide a sales rebound from 2020's total of 611,942 units.
In December, Subaru Corp. CEO Tomomi Nakamura told Automotive News that his 2021 sales forecast is 650,000 or 660,000 units.
"The plan is to take as many cars as we can from Subaru Corp.," said Patrick Wergin, executive vice president at Maryland-Annapolis Cars, which includes Annapolis Subaru and Gateway Subaru in Maryland, and chairman of the Subaru National Retailer Advisory Board. "We're excited with that fact because we feel that we could have done a better job in 2020 if we had more inventory. We're excited with the possibility of more availability this year."