Infiniti officials have said the company will launch five vehicles in the next three years, starting with the QX55, a coupe version of its QX50 compact crossover.
Dealers hope the wave of new product they are being promised will resurrect profits. Addressing dealer profitability is a top issue for Infiniti's dealer board this year, Murgado said.
"It's an all-hands-on-deck" situation, where everyone — manufacturer, marketing and dealers — is prepared and looking for ways to improve on it," the dealer said.
Murgado cautioned the turnaround will require patience.
"We know that we need new products, but the process from design to manufacturing takes time," he said.
Murgado said he is looking forward to the arrival of the Infiniti QX55 this year. A potential competitor to the Mercedes-Benz GLC Coupe and BMW X4, the QX55 coupe-like crossover is expected to be powered by a 2.0-liter turbocharged four-cylinder engine.
But Infiniti dealers will have to wait a bit longer for that model. On Jan. 13, suppliers were informed that the start of production in Mexico will be delayed by five months. The QX55 was to arrive in dealerships this summer, with production beginning in June.
The QX55, like the QX50, will be assembled at the $1.4 billion joint-venture Aguascalientes plant co-owned by Nissan and Daimler.