LOS ANGELES — Hyundai and Genesis are resuming their dealership upgrade programs after halting them six months ago when the coronavirus pandemic disrupted the U.S. auto market.
And some dealers are pushing back.
Retailers say economic conditions remain uncertain in the U.S. and car buyers are increasingly moving online, especially under the shadow of the pandemic, making major investments in physical stores less appealing.
But executives at Hyundai Motor America say they feel the company's retail sales have rebounded from the coronavirus crisis thanks to aggressive factory promotions and hard work by dealers. And now is the time to move forward.