On an omnichannel, hybrid retail strategy: We believe this is just going to grow every single month. It's going to become the new norm, which is you can buy your car online, or you can do as much as you want and speed up the process, and then come in and do whatever you need to do from there.
Maybe sometimes before you go buy an Apple computer, you just want to go and play with it at the Apple Store real quick and then you leave and buy it or whatever that is. I think it's a very similar situation [with vehicles]. It's not like buying pencils on Amazon or something. You can still have an easy experience, but a lot of people still want to see it, feel it, want to have comfort, play with technology. Because buying a car just doesn't happen very often, and it is a big deal.
There still is a place for brick and mortar, but it has to be backed with extreme use of technology, and then that allows us to continue to kind of change the game in our personnel — which is looking for tech-savvy [employees], matching our customer base to what our team needs to look like.
On video: We've had our highest view rate of all of our stores, ever. This year, we're tracking over 5 million YouTube views, and [the] majority of that is organic content from our video team, doing a lot of the walk-arounds and being able to share with guests.
That's a big piece, I think, today, because as you know people are just shopping online. They got a lot of time at home, they're working from home, so they're checking out a lot of content. So, our video team has just really thrived during this time. We're seeing more views per video than we've ever seen, and some that have just gone viral.