LAS VEGAS — McLaren Automotive's retail operations in the U.S. are relatively young, with the first vehicle sales here starting in 2011. With only 25 stores, McLaren's dealership footprint is the smallest amongst major exotic and ultraluxury brands.
Now, as it enters a new vehicle cycle with the launch of the Artura plug-in hybrid, McLaren's U.S. retailers are reaching new levels of profitability while also investing in new or freshened dealerships, according to Nicolas Brown, president of the company's Americas region.
2022 will go down as the most profitable year for McLaren dealers in North America, Brown said at a media event here in December. The rise has been driven by a shift in more customers ordering bespoke vehicles and growing margins on pre-owned vehicles.