The branding and increased focus on Hendrick Cares has aided hiring and retention, said Christine Eubanks, senior director of corporate social responsibility for Hendrick Automotive Group. Recruits, for example, are invited to Hendrick Cares events, Eubanks said.
"While the brand or the program of Hendrick Cares began just two years ago, the spirit and the caring behind it have been in place since the company started," she said.
Rick Hendrick and company executives wanted to create Hendrick Cares with the thinking that "if you put the power of one company together under one umbrella we can accomplish a lot more," Brown said.
Examples are Hendrick's Thanksgiving and Easter meal drives, which have grown significantly the past two years and inspire friendly competition among dealerships to see which stores collect the most food. This year, the company's Thanksgiving goal is to feed 11,000 families across the country.
Hendrick Cares also responds to disasters.
When flooding from last year's Hurricane Florence cut off access to and from Wilmington, N.C., where Hendrick has five dealerships, Brown, Rick Hendrick and a few others headed to Costco and Sam's Club and bought carts of supplies ranging from water and ice to gas cans and coolers. The items were loaded into box trucks and then onto a plane flown to Wilmington to provide to Hendrick Automotive employees, Brown said. He called it a great example of "how Mr. H walks the talk."