After experimenting with more than half a dozen digital retail vendors over the past several months, Group 1 Automotive launched AcceleRide, its online car-buying platform, the dealership group said last week.
As customers' buying preferences evolve, dealers and automakers seek ways to make vehicle purchases simpler and more digital. And the plethora of digital retail vendors entering the market over the past few years has given dealers many options.
"Up to this point, what we've really tried to do is test the functionality of the process," said Daryl Kenningham, president of U.S. operations for Group 1. The company, headquartered in Houston, ranks No. 4 on Automotive News' list of the top 150 dealership groups with retail sales of 170,517 new vehicles last year.