Ford Motor Co. is developing a novel idea to train its retail network on how to properly sell and service electric vehicles: take them back to school.
The automaker and its dealer council plan to launch an initiative called Electric University, a multiday educational program operated near Ford's Dearborn, Mich., headquarters that would give salespeople, service technicians and parts department staffers a crash course on all things EV.
"We're going to be able to send our people and immerse them in the world of electrification," Tim Hovik, Ford's National Dealer Council chairman, told Automotive News. "This really is a transformative time in history. Everything we've ever done before ... this is a different world."