Earl Stewart probably wouldn't consider himself a "visionary" dealer. He sees it as just good business adhering to his code, which, among many things, promises to never sell a vehicle above sticker price.
Stewart, the dealer principal of Earl Stewart Toyota in Lake Park, Fla., has spent the past two decades battling dealership sales tactics he sees as immoral. On his Saturday radio show and in his everyday life, he is openly anti-extra fees, anti-pushy sales tactics and anti-misleading advertising.
However, Stewart wasn't always like this. He practiced all of those things in the first three decades of his career. He's described his former self as a "thief" who wanted to be the "best thief in the market."