DETROIT — Dodge will begin calling some dealerships "Power Brokers," a designation indicating that a store's sales, service and parts operations meet the brand's standard for customer service and that it has staffers with comprehensive knowledge of vehicle features, performance parts and installation.
Building a network of certified retailers is among the first steps in a two-year business plan Dodge began rolling out Monday. The brand -- which after discontinuing two of its five nameplates is on pace for its lowest U.S. sales volume since splitting off Ram trucks in 2009 -- says it will release at least one new step of the plan, which it's calling "Never Lift," every three months.
"Some will be minor, but there will be a few that will be game-changers," Dodge brand CEO Tim Kuniskis said in an online video, "so we're going to give you a calendar and we're going to tell you the time frames, but we're not going to tell you which ones are major and which ones are minor."