Simple, sincere and affordable gestures such as small gift cards, homestyle cooking and encouraging words go a long way toward creating loyalty among dealership employees. But they should be combined with a competitive employee pay plan, according to interviews with industry experts, including managers at some of this year's Best Dealerships To Work For.
"The small things we do over time add up to big things," said Mark Kaiser, general manager of BMW North Scottsdale, a Penske Automotive Group dealership in Phoenix and a 2019 Best Dealership To Work For. His dealership buys group tickets to Arizona Coyotes hockey games for its employees.
"At its core, I believe if employees feel appreciated, they're going to make the customer feel appreciated," Kaiser told Automotive News. "Yes, we have a nice pay plan, and people make a lot of money. But if you don't like coming to work every day, it's going to have a negative effect."