DALLAS — When Brian MacDonald returned as CDK Global's CEO last July, he promised a "fit and focus" strategy that would fine-tune product offerings to better meet dealer needs.
Six months later, the focus was emerging as CDK, no longer a publicly traded company after its acquisition by investment firm Brookfield Business Partners, touted technology advances at the NADA Show. And MacDonald also has taken steps to make the company more fit — namely previously undisclosed job cuts that happened last fall at the dealership technology giant.
MacDonald disclosed the layoffs to Automotive News ahead of the NADA Show this week but declined to share the number of eliminated positions.
The move was taken "well ahead of the other big tech companies … [that are] announcing some efficiency measures now," said MacDonald. "Our headcount came down a little bit."