DETROIT — When Cadillac reintroduces its vehicle subscription service in the coming months, dealers will be much more involved.
Cadillac marketing chief Deborah Wahl, who oversees the program, said the sequel to Book by Cadillac, "Book 2.0," plans to take advantage of the brand's network of 900-plus dealers for several facets, from business operations to service and maintenance of vehicles.
"Book 2.0 really works even more closely with our dealer network because we think there's a lot of opportunity as you go forward," she told Automotive News last week at the Detroit auto show. "We're going to base it off the dealer network."
It's unclear whether dealers would own the vehicles in the subscription program. Under the initial pilot program, which launched in March 2017 and was suspended late last year, Cadillac owned the vehicles and essentially handled all day-to-day aspects of the service.