DETROIT — The Cadillac Celestiq, a sleek, futuristic-looking five-door electric fastback sedan coming in just over a year, represents more than just a new ultraluxury offering from General Motors.
The Celestiq is the start of a new way of doing business for the luxury brand that harks back to an old rivalry: Cadillac vs. Rolls-Royce.
At the General Motors Technical Center in suburban Detroit this week, GM President Mark Reuss said Cadillac intends to build other bespoke ultraluxury cars after the Celestiq's production run ends. "We've got to learn how to do cars like this for Cadillac," Reuss said from the sidelines of a media preview for the production-intent Celestiq. "I don't know what the next one is, but we have to learn how to do a couple of these really iconic things for the brand right now."