Cadillac began 2022 with a slimmer dealer network, record profits and its first fully electric vehicle about to launch.
"Cadillac is committed, and I think the dealer body is much happier than three years ago from the profits, the changes," said Inder Dosanjh, chairman of the Cadillac National Dealer Council. "Most dealers are welcoming these changes."
As Cadillac embarks on its EV transition, it has paid hundreds of dealers to walk away from the brand and has begun preparing the remaining dealers for EV sales and service. Most of the dealer network should be EV-ready by late spring, said Dosanjh, CEO of Dosanjh Family Auto Group, with four Cadillac stores in the San Francisco area.
About a third of Cadillac's U.S. dealers — roughly 300 — agreed to buyout agreements that the brand began offering in late 2020. The offers ranged from $200,000 to seven digits.