The coronavirus pandemic forced dealerships to get better at e-commerce last year. And it wasn't just because some states and cities declared it was the only way stores could do business.
Consumers were already embracing the convenience and speed of shopping online. And they likely will continue to shift in that direction, as industry surveys consistently show that auto buyers don't want to wait for hours to sign paperwork or reenter information they filled out digitally.
But now, more than a year into the pandemic, a second wave of innovation around digital retailing is transforming auto retail. Companies ranging from automakers to software vendors and from large public retailers to smaller family-owned groups are building on the e-commerce foundation laid in 2020.