The future is getting clearer for Alfa Romeo's U.S. dealers.
Larry Dominique, Alfa's newly appointed North America head, is connecting with retailers to express his commitment to the Italian brand that has dealt with a dearth of product and low sales since its U.S. comeback began in 2014. It now operates under the expansive, 14-brand umbrella of Stellantis, which was formed after the January merger between Fiat Chrysler Automobiles and PSA Group.
Dominique, who shifted his focus to Alfa this month after spending the last few years plotting a U.S. return for Peugeot, is making his rounds to show dealers that the new company will continue to back them. Dominique's move to Alfa after being PSA's North America chief also means the quest to reestablish Alfa in the U.S. will have one fewer roadblock now that Peugeot's expansion is on ice.