Acura is enjoying a major milestone this year with the return of the Integra nameplate — the final vehicle in its lineup to get a badly needed redesign.
The renovation of the lineup, which started in the wake of the Great Recession a decade ago, also comes with the return of the Type S performance variant popular with buyers and dealers.
But this year also marks a turning point for Honda's premium brand, with the second generation of the NSX supercar ceasing production and retailers preparing dealerships for their first battery-electric vehicle.
"There certainly is positive anticipation," said David Ellis, chairman of the Acura National Dealer Advisory Board and general manager of Northeast Acura in Latham, N.Y.
"Acura has made some great product moves recently," he said. "The first example is going to be from the General Motors-Honda collaboration. But we're certainly excited to see Acura's idea of electrification on their own, with tech and their engineering."
Dealers are preparing for the arrival of the crossover electric vehicle that Acura is making in coordination with GM.