2024 Automotive News Dealer Census

March 03, 2024 01:00 PM

Car and light-truck dealerships in the U.S.

General Motors and Ford Motor Co. both saw a drop in the number of dealerships last year, while Stellantis registered a slight decrease. The number of import-only dual dealerships fell last year, while import-badged exclusives increased to 7,975 as of Jan. 1 2024, from 7,803 the prior year.

Jan. 1, 2024

Jan. 1, 2023

	Units	Unit change	% change
General Motors	4,015	19	0.5%
General Motors	4,034	19	0.5%
Ford Motor Co.	3,027	68	2.2%
Ford Motor Co.	3,095	68	2.2%
Stellantis (domestic brands)	2,463	7	0.3%
Stellantis (domestic brands)	2,470	7	0.3%
Total U.S.-badged	9,505	94	1.0%
Total U.S.-badged	9,599	94	1.0%
Import-badged exclusives	7,975	172	2.2%
Import-badged exclusives	7,803	172	2.2%
Import-only duals	653	216	24.9%
Import-only duals	869	216	24.9%
Total light-vehicle dealerships	18,133	138	0.8%
Total light-vehicle dealerships	18,271	138	0.8%

Source: Automotive News Research & Data Center

U.S. new-car and light-truck sales per franchise, 2023 vs. 2022

Average new-vehicle sales per franchise, or throughput, jumped 14% in 2023 to 483, amid a lower franchise count and higher U.S. light-vehicle sales. 42 brands are ranked, with Toyota remaining No. 1. There was little change in the top 10 ranking, except for Honda moving up 5 spots to No. 3, BMW sliding from No. 3 to No. 4 and Mercedes-Benz falling 4 spots to No. 8.

Cars

Trucks

Total

2023

2022

’22 rank (+/-)	Sales	Unit change	% change
1. Toyota 1	482	9	1.9%
1. Toyota 1	473	9	1.9%
2. Lexus 2	276	10	3.5%
2. Lexus 2	286	10	3.5%
3. Honda 8 5	373	95	34.2%
3. Honda 8 5	278	95	34.2%
4. BMW 3 1	392	65	19.9%
4. BMW 3 1	327	65	19.9%
5. Kia 5	360	16	4.7%
5. Kia 5	344	16	4.7%
6. Subaru 6	139	20	16.8%
6. Subaru 6	119	20	16.8%
7. Hyundai 7	230	6	2.5%
7. Hyundai 7	236	6	2.5%
8. Mercedes-Benz 4 4	233	1	0.4%
8. Mercedes-Benz 4 4	232	1	0.4%
9. Nissan 9	260	28	12.1%
9. Nissan 9	232	28	12.1%
10. Audi 10	223	45	25.3%
10. Audi 10	178	45	25.3%
11. Mazda 12 1	73	10	15.9%
11. Mazda 12 1	63	10	15.9%
12. Ford 11 1	17	1	6.3%
12. Ford 11 1	16	1	6.3%
13. Chevrolet 13	89	11	14.1%
13. Chevrolet 13	78	11	14.1%
14. Acura 15 1	180	65	56.5%
14. Acura 15 1	115	65	56.5%
15. Volkswagen 14 1	94	14	17.5%
15. Volkswagen 14 1	80	14	17.5%
16. Volvo 16	51	18	54.5%
16. Volvo 16	33	18	54.5%
17. Porsche 17	141	13	10.2%
17. Porsche 17	128	13	10.2%
18. GMC 18	NA	- -	- -
18. GMC 18	NA	- -	- -
19. Polestar 19	326	36	12.4%
19. Polestar 19	290	36	12.4%
20. Land Rover 21 1	NA	- -	- -
20. Land Rover 21 1	NA	- -	- -
21. Mini 22 1	202	11	5.8%
21. Mini 22 1	191	11	5.8%
22. Infiniti 25 3	36	3	9.1%
22. Infiniti 25 3	33	3	9.1%
23. Genesis 27 4	78	15	23.8%
23. Genesis 27 4	63	15	23.8%
24. Jeep 20 4	NA	- -	- -
24. Jeep 20 4	NA	- -	- -
25. Mitsubishi 23 2	41	8	16.3%
25. Mitsubishi 23 2	49	8	16.3%
26. Cadillac 24 2	49	4	8.9%
26. Cadillac 24 2	45	4	8.9%
27. Ram 26 1	NA	- -	- -
27. Ram 26 1	NA	- -	- -
28. Lincoln 28	NA	- -	- -
28. Lincoln 28	NA	- -	- -
29. Buick 35 6	NA	- -	- -
29. Buick 35 6	NA	- -	- -
30. Lamborghini 30	41	2	5.1%
30. Lamborghini 30	39	2	5.1%
31. Bentley 31	48	3	5.9%
31. Bentley 31	51	3	5.9%
32. Alfa Romeo 29 3	27	11	28.9%
32. Alfa Romeo 29 3	38	11	28.9%
33. Dodge 32 1	50	6	10.7%
33. Dodge 32 1	56	6	10.7%
34. Ferrari 33 1	72	10	16.1%
34. Ferrari 33 1	62	10	16.1%
35. Maserati 34 1	17	6	26.1%
35. Maserati 34 1	23	6	26.1%
36. Chrysler 36	5	1	16.7%
36. Chrysler 36	6	1	16.7%
37. Jaguar 37	12	1	9.1%
37. Jaguar 37	11	1	9.1%
38. Rolls-Royce 38	14	6	30.0%
38. Rolls-Royce 38	20	6	30.0%
39. McLaren 39	42	8	23.5%
39. McLaren 39	34	8	23.5%
40. Aston Martin 40	25	4	13.8%
40. Aston Martin 40	29	4	13.8%
41. Fiat 42 1	NA	- -	- -
41. Fiat 42 1	NA	- -	- -
42. Lotus 41 1	2	4	66.7%
42. Lotus 41 1	6	4	66.7%

’22 rank (+/-)	Sales	Unit change	% change
1. Toyota 1	1,076	55	5.4%
1. Toyota 1	1,021	55	5.4%
2. Lexus 2	1,036	262	33.9%
2. Lexus 2	774	262	33.9%
3. Honda 8 5	715	167	30.5%
3. Honda 8 5	548	167	30.5%
4. BMW 3 1	643	23	3.7%
4. BMW 3 1	620	23	3.7%
5. Kia 5	637	89	16.2%
5. Kia 5	548	89	16.2%
6. Subaru 6	850	94	12.4%
6. Subaru 6	756	94	12.4%
7. Hyundai 7	726	90	14.2%
7. Hyundai 7	636	90	14.2%
8. Mercedes-Benz 4 4	683	1	0.1%
8. Mercedes-Benz 4 4	684	1	0.1%
9. Nissan 9	513	112	27.9%
9. Nissan 9	401	112	27.9%
10. Audi 10	527	90	20.6%
10. Audi 10	437	90	20.6%
11. Mazda 12 1	596	116	24.2%
11. Mazda 12 1	480	116	24.2%
12. Ford 11 1	631	54	9.4%
12. Ford 11 1	577	54	9.4%
13. Chevrolet 13	497	58	13.2%
13. Chevrolet 13	439	58	13.2%
14. Acura 15 1	356	93	35.4%
14. Acura 15 1	263	93	35.4%
15. Volkswagen 14 1	420	28	7.1%
15. Volkswagen 14 1	392	28	7.1%
16. Volvo 16	406	78	23.8%
16. Volvo 16	328	78	23.8%
17. Porsche 17	240	11	4.8%
17. Porsche 17	229	11	4.8%
18. GMC 18	337	27	8.7%
18. GMC 18	310	27	8.7%
19. Polestar 19	NA	- -	- -
19. Polestar 19	NA	- -	- -
20. Land Rover 21 1	323	39	13.7%
20. Land Rover 21 1	284	39	13.7%
21. Mini 22 1	120	30	33.3%
21. Mini 22 1	90	30	33.3%
22. Infiniti 25 3	283	86	43.7%
22. Infiniti 25 3	197	86	43.7%
23. Genesis 27 4	192	59	44.4%
23. Genesis 27 4	133	59	44.4%
24. Jeep 20 4	268	17	6.0%
24. Jeep 20 4	285	17	6.0%
25. Mitsubishi 23 2	227	10	4.6%
25. Mitsubishi 23 2	217	10	4.6%
26. Cadillac 24 2	211	16	8.2%
26. Cadillac 24 2	195	16	8.2%
27. Ram 26 1	224	3	1.3%
27. Ram 26 1	227	3	1.3%
28. Lincoln 28	140	14	11.1%
28. Lincoln 28	126	14	11.1%
29. Buick 35 6	111	58	109.4%
29. Buick 35 6	53	58	109.4%
30. Lamborghini 30	51	5	10.9%
30. Lamborghini 30	46	5	10.9%
31. Bentley 31	39	7	21.9%
31. Bentley 31	32	7	21.9%
32. Alfa Romeo 29 3	59	1	1.7%
32. Alfa Romeo 29 3	58	1	1.7%
33. Dodge 32 1	33	10	43.5%
33. Dodge 32 1	23	10	43.5%
34. Ferrari 33 1	NA	- -	- -
34. Ferrari 33 1	NA	- -	- -
35. Maserati 34 1	43	10	30.3%
35. Maserati 34 1	33	10	30.3%
36. Chrysler 36	50	9	22.0%
36. Chrysler 36	41	9	22.0%
37. Jaguar 37	36	- -	- -
37. Jaguar 37	36	- -	- -
38. Rolls-Royce 38	33	8	32.0%
38. Rolls-Royce 38	25	8	32.0%
39. McLaren 39	NA	- -	- -
39. McLaren 39	NA	- -	- -
40. Aston Martin 40	NA	- -	- -
40. Aston Martin 40	NA	- -	- -
41. Fiat 42 1	2	- -	- -
41. Fiat 42 1	2	- -	- -
42. Lotus 41 1	NA	- -	- -
42. Lotus 41 1	NA	- -	- -

’22 rank (+/-)	Sales	Unit change	% change
1. Toyota 1	1,558	64	4.3%
1. Toyota 1	1,494	64	4.3%
2. Lexus 2	1,312	252	23.8%
2. Lexus 2	1,060	252	23.8%
3. Honda 8 5	1,088	262	31.7%
3. Honda 8 5	826	262	31.7%
4. BMW 3 1	1,035	88	9.3%
4. BMW 3 1	947	88	9.3%
5. Kia 5	997	105	11.8%
5. Kia 5	892	105	11.8%
6. Subaru 6	989	114	13%
6. Subaru 6	875	114	13%
7. Hyundai 7	956	84	9.6%
7. Hyundai 7	872	84	9.6%
8. Mercedes-Benz 4 4	916	- -	- -
8. Mercedes-Benz 4 4	916	- -	- -
9. Nissan 9	773	140	22.1%
9. Nissan 9	633	140	22.1%
10. Audi 10	750	135	22%
10. Audi 10	615	135	22%
11. Mazda 12 1	669	126	23.2%
11. Mazda 12 1	543	126	23.2%
12. Ford 11 1	648	55	9.3%
12. Ford 11 1	593	55	9.3%
13. Chevrolet 13	586	69	13.3%
13. Chevrolet 13	517	69	13.3%
14. Acura 15 1	536	158	41.8%
14. Acura 15 1	378	158	41.8%
15. Volkswagen 14 1	514	42	8.9%
15. Volkswagen 14 1	472	42	8.9%
16. Volvo 16	457	96	26.6%
16. Volvo 16	361	96	26.6%
17. Porsche 17	381	24	6.7%
17. Porsche 17	357	24	6.7%
18. GMC 18	337	27	8.7%
18. GMC 18	310	27	8.7%
19. Polestar 19	326	36	12.4%
19. Polestar 19	290	36	12.4%
20. Land Rover 21 1	323	39	13.7%
20. Land Rover 21 1	284	39	13.7%
21. Mini 22 1	322	41	14.6%
21. Mini 22 1	281	41	14.6%
22. Infiniti 25 3	319	89	38.7%
22. Infiniti 25 3	230	89	38.7%
23. Genesis 27 4	270	74	37.8%
23. Genesis 27 4	196	74	37.8%
24. Jeep 20 4	268	17	6%
24. Jeep 20 4	285	17	6%
25. Mitsubishi 23 2	268	2	0.8%
25. Mitsubishi 23 2	266	2	0.8%
26. Cadillac 24 2	260	20	8.3%
26. Cadillac 24 2	240	20	8.3%
27. Ram 26 1	224	3	1.3%
27. Ram 26 1	227	3	1.3%
28. Lincoln 28	140	14	11.1%
28. Lincoln 28	126	14	11.1%
29. Buick 35 6	111	58	109.4%
29. Buick 35 6	53	58	109.4%
30. Lamborghini 30	92	7	8.2%
30. Lamborghini 30	85	7	8.2%
31. Bentley 31	87	4	4.8%
31. Bentley 31	83	4	4.8%
32. Alfa Romeo 29 3	86	10	10.4%
32. Alfa Romeo 29 3	96	10	10.4%
33. Dodge 32 1	83	4	5.1%
33. Dodge 32 1	79	4	5.1%
34. Ferrari 33 1	72	10	16.1%
34. Ferrari 33 1	62	10	16.1%
35. Maserati 34 1	60	4	7.1%
35. Maserati 34 1	56	4	7.1%
36. Chrysler 36	55	8	17%
36. Chrysler 36	47	8	17%
37. Jaguar 37	48	1	2.1%
37. Jaguar 37	47	1	2.1%
38. Rolls-Royce 38	47	2	4.4%
38. Rolls-Royce 38	45	2	4.4%
39. McLaren 39	42	8	23.5%
39. McLaren 39	34	8	23.5%
40. Aston Martin 40	25	4	13.8%
40. Aston Martin 40	29	4	13.8%
41. Fiat 42 1	2	- -	- -
41. Fiat 42 1	2	- -	- -
42. Lotus 41 1	2	4	66.7%
42. Lotus 41 1	6	4	66.7%

Source: Automotive News Research & Data Center

Car and light-truck franchises in the U.S.

The number of franchises fell 3.6% last year to 30,225 on Jan. 1, 2024, with U.S.- and import-badged franchise groups declining year over year. Brands including Buick, Jaguar, Lincoln and Genesis saw the largest percentage decreases from 2023. Polestar, Lotus and Mitsubishi were among brands with the highest percentage gains in 2023.

Jan. 1, 2024

Jan. 1, 2023

Aston Martin		Units	Unit change	% change
Aston Martin		35	- -	- -
Aston Martin		35	- -	- -

BMW of N.A.	Units	Unit change	% change
BMW	349	1	0.3%
BMW	350	1	0.3%
Mini	104	- -	- -
Mini	104	- -	- -
Rolls-Royce	38	- -	- -
Rolls-Royce	38	- -	- -
BMW of N.A.	491	1	0.2%
BMW of N.A.	492	1	0.2%

Ferrari		Units	Unit change	% change
Ferrari*		40	4	9.1%
Ferrari*		44	4	9.1%

Ford Motor Co.	Units	Unit change	% change
Ford	2,902	65	2.2%
Ford	2,967	65	2.2%
Lincoln	535	102	16%
Lincoln	637	102	16%
Ford Motor Co.	3,437	167	4.6%
Ford Motor Co.	3,604	167	4.6%

General Motors	Units	Unit change	% change
Buick	1,062	896	45.8%
Buick	1,958	896	45.8%
Cadillac	567	3	0.5%
Cadillac	564	3	0.5%
Chevrolet	2,898	6	0.2%
Chevrolet	2,904	6	0.2%
GMC	1,671	1	0.1%
GMC	1,672	1	0.1%
General Motors	6,198	900	12.7%
General Motors	7,098	900	12.7%

American Honda	Units	Unit change	% change
Acura	272	1	0.4%
Acura	271	1	0.4%
Honda	1,070	2	0.2%
Honda	1,068	2	0.2%
American Honda	1,342	3	0.2%
American Honda	1,339	3	0.2%

Hyundai-Kia	Units	Unit change	% change
Genesis	241	29	10.7%
Genesis	270	29	10.7%
Hyundai	841	6	0.7%
Hyundai	835	6	0.7%
Kia	788	7	0.9%
Kia	781	7	0.9%
Hyundai-Kia	1,870	16	0.8%
Hyundai-Kia	1,886	16	0.8%

JLR	Units	Unit change	% change
Jaguar	146	49	25.1%
Jaguar	195	49	25.1%
Land Rover	202	2	1%
Land Rover	200	2	1%
JLR	348	47	11.9%
JLR	395	47	11.9%

Lotus		Units	Unit change	% change
Lotus*		38	1	2.7%
Lotus*		37	1	2.7%

Mazda		Units	Unit change	% change
Mazda		542	1	0.2%
Mazda		543	1	0.2%

McLaren		Units	Unit change	% change
McLaren		26	1	4%
McLaren		25	1	4%

Mercedes-Benz		Units	Unit change	% change
Mercedes-Benz		384	1	0.3%
Mercedes-Benz		383	1	0.3%

Mitsubishi		Units	Unit change	% change
Mitsubishi		330	9	2.8%
Mitsubishi		321	9	2.8%

Nissan Group	Units	Unit change	% change
Infiniti	201	3	1.5%
Infiniti	204	3	1.5%
Nissan	1,079	- -	- -
Nissan	1,079	- -	- -
Nissan Group	1,280	3	0.2%
Nissan Group	1,283	3	0.2%

Polestar		Units	Unit change	% change
Polestar		31	2	6.9%
Polestar		29	2	6.9%

Stellantis	Units	Unit change	% change
Chrysler	2,406	4	0.2%
Chrysler	2,410	4	0.2%
Dodge	2,403	3	0.1%
Dodge	2,406	3	0.1%
Jeep	2,402	- -	- -
Jeep	2,403	- -	- -
Ram	2,403	3	0.1%
Ram	2,406	3	0.1%
Stellantis (domestic only)	9,614	11	0.1%
Stellantis (domestic only)	9,625	11	0.1%
Alfa Romeo	124	5	3.9%
Alfa Romeo	129	5	3.9%
Fiat	353	3	0.8%
Fiat	356	3	0.8%
Maserati	108	4	3.6%
Maserati	112	4	3.6%
Stellantis	10,199	23	0.2%
Stellantis	10,222	23	0.2%

Subaru		Units	Unit change	% change
Subaru		640	2	0.3%
Subaru		638	2	0.3%

Toyota Motor N.A.	Units	Unit change	% change
Lexus	244	- -	- -
Lexus	244	- -	- -
Toyota	1,237	1	0.1%
Toyota	1,238	1	0.1%
Toyota Motor N.A.	1,481	1	0.1%
Toyota Motor N.A.	1,482	1	0.1%

VW Group	Units	Unit change	% change
Audi	305	1	0.3%
Audi	304	1	0.3%
Bentley	48	- -	- -
Bentley	48	- -	- -
Lamborghini	40	1	2.6%
Lamborghini	39	1	2.6%
Porsche	198	1	0.5%
Porsche	197	1	0.5%
VW	640	- -	- -
VW	640	- -	- -
VW Group	1,231	3	0.2%
VW Group	1,228	3	0.2%

Volvo		Units	Unit change	% change
Volvo		282	- -	- -
Volvo		282	- -	- -

Total	Units	Unit change	% change
U.S.-badged	19,249	1078	5.3%
U.S.-badged	20,327	1078	5.3%
Import-badged	10,976	63	0.6%
Import-badged	11,039	63	0.6%
TOTAL	30,225	1141	3.6%
TOTAL	31,366	1141	3.6%

Source: Automotive News Research & Data Center

Exclusive outlets

Dealerships handling only the designated brand on Jan. 1, 2024

U.S.-badged	Exclusives within parent corp.	Jan. 1, 2023 exclusives within parent corp.	Total fanchises	Exclusives % change	Exclusives unit change
Ford	2,492	2,458	2,902	1.4%	34
Lincoln	125	128	535	2.3%	3
Ford Motor Co.	2,617	2,586	3,437	1.2%	31
Buick	9	13	1,062	30.8%	4
Cadillac	170	161	567	5.6%	9
Chevrolet	1,776	1,501	2,898	18.3%	275
GMC	183	49	1,671	273.5%	134
General Motors	2,138	1,724	6,198	24%	414
Chrysler	-	1	2,406	100%	1
Dodge	-	-	2,403	- -	- -
Jeep* (exclusives)	49	37	2,402	32.4%	12
Ram	-	-	2,403	- -	- -
Stellantis (domestic brands)*	49	38	9,614	28.9%	11
Total U.S.-badged	4,804	4,348	19,249	10.5%	456
Year-ago total	4,348	-	20,327	- -	- -


Total exclusives	12,779	-	30,225	- -	- -
Year-ago total	12,151	-	31,366	- -	- -

Import-badged	No. of exclusives	Jan. 1, 2023 No. of exclusives	Total franchises	Exclusives % change	Exclusives unit change
Aston Martin	4	4	35	- -	- -
BMW	255	256	349	0.4%	1
Mini	63	63	104	- -	- -
Rolls-Royce	1	1	38	- -	- -
BMW Group	319	320	491	0.3%	1
Mercedes-Benz	340	339	384	0.3%	1
Ferrari*	39	43	40	9.3%	4
Acura	252	247	272	2%	5
Honda	1,008	1,005	1,070	0.3%	3
American Honda	1,260	1,252	1,342	0.6%	8
Genesis	11	2	241	450%	9
Hyundai	532	473	841	12.5%	59
Kia	658	644	788	2.2%	14
Hyundai-Kia	1,201	1,119	1,870	7.3%	82
Jaguar	4	5	146	20%	1
Land Rover	18	15	202	20%	3
JLR	22	20	348	10%	2
Lotus*	4	4	38	- -	- -
Mazda	420	407	542	3.2%	13
McLaren	8	8	26	- -	- -
Mitsubishi	252	239	330	5.4%	13
Infiniti	171	175	201	2.3%	4
Nissan	957	956	1,079	0.1%	1
Nissan N.A.	1,128	1,131	1,280	0.3%	3
Polestar	31	-	31	NA%	31
Alfa Romeo	15	16	124	6.3%	1
Fiat	4	3	353	33.3%	1
Maserati	10	11	108	9.1%	1
Stellantis	29	30	585	3.3%	1
Subaru	526	518	640	1.5%	8
Lexus	226	227	244	0.4%	1
Toyota	1,084	1,081	1,237	0.3%	3
Toyota	1,310	1,308	1,481	0.2%	2
Audi	242	239	305	1.3%	3
Bentley	4	4	48	- -	- -
Lamborghini	13	13	40	- -	- -
Porsche	137	128	198	7%	9
Volkswagen	457	452	640	1.1%	5
VW Group	853	836	1,231	2%	17
Volvo	229	225	282	1.8%	4
Total import-badged	7,975	7,803	10,976	2.2%	172
Year-ago total	7,803	-	11,039	- -	- -


Total exclusives	12,779	-	30,225	- -	- -
Year-ago total	12,151	-	31,366	- -	- -

*Estimate

Source: Automotive News Research & Data Center

A decade of U.S. dealerships

The number of new-vehicle dealerships fell less than 1% in 2023 to 18,133 amid some automaker dealership buyout plans. 2023’s decrease in store count follows a slight increase in 2022. In the past decade, the number of dealerships has fluctuated but consistently has been near 18,000.

Jan. 1	Total light-vehicle dealerships	Unit change	% change
2024	18,133	138	0.8%
2023	18,271	80	0.4%
2022	18,191	72	0.4%
2021	18,263	54	0.3%
2020	18,317	42	0.2%
2019	18,275	52	0.3%
2018	18,327	66	0.4%
2017	18,261	193	1.1%
2016	18,068	68	0.4%
2015	18,000	125	0.7%