A redesigned Prius used to be an epic happening for environmentalism, but the gasoline-electric car is now just another hybrid in a Toyota lineup brimming with them — from the Corolla Cross subcompact crossover to the Toyota Tundra pickup.
Still, the latest Prius, sleeker and sportier, is rated at up to an impressive 57 mpg and features a more powerful 2.0-liter engine.
Toyota has reduced the vehicle's trim series in the U.S. to three from four. The company is dropping the base model L trim level — along with its lower price point — and making the LE the new base model at a starting price of $28,545, including delivery.
The Prius LE rides on 17-inch alloy wheels with wheel covers and features an 8-inch center-mounted touch screen and cloth seats. It comes standard with Toyota Safety Sense 3.0, the automaker's suite of driving-assistance and safety technology. The smaller wheels help the LE achieve that 57 mpg combined fuel economy rating.
The top-level Prius Limited is equipped with standard larger wheels and touch screen, as well as heated and ventilated seating, heated steering wheel and power liftback. The Prius Limited starts at $35,560, including delivery.
Electronic all-wheel drive is optional across the lineup for an additional $1,400, Toyota said, but when equipped lowers combined fuel economy rating in the LE to 54 mpg and to 49 mpg in XLE and Limited models.
When configured with front-wheel drive, the net horsepower rating on the 2023 Prius is 194, while awd models deliver 196 hp from the engine and hybrid system combined.
The 2023 Prius will be imported from Japan and is expected to arrive in U.S. dealerships in January. We've rounded up some early reviews from the automotive media.