Toyota's third-generation Tundra pickup, as part of a sweeping overhaul long overdue by industry standards, receives bolder styling, more power from a hybrid powertrain, enhanced towing capacity, a robust lineup of safety features, and a new, contemporary multimedia system.
Toyota aims to close the competitive gap with Ford, Ram, Chevrolet, GMC and Nissan in a key segment where brand loyalty runs deeps.
The outgoing Tundra was introduced for the 2007 model year. Rival pickups have been retooled once, if not multiple times, since then, leaving Tundra lagging in performance, capability, infotainment and comfort.
The latest Tundra offers a choice of twin-turbocharged 3.5-liter V-6 engines. The standard powerplant generates 389 hp and 479 pound-feet of torque — notably more than Ford, Ram, Chevrolet and GMC. Nissan's Titan packs a 400-hp V-8.
The standard engine is also available with a hybrid system that generates 437 hp and 583 pound-feet of torque. It also features a low-speed electric-only mode, available under 18 mph.
There are two driver-selectable modes — Sport and Sport+ — that use electric assist to enhance performance. Both engines are bolted to a 10-speed automatic transmission, up from six gears on the 2021 model.
The Tundra, engineered on a new global truck platform used in variations by Toyota and Lexus, is offered in Double Cab and CrewMax layout, with three bed lengths: 5.5 feet, 6.5 feet and 8.1 feet. A two-door is not offered.
We've rounded up some early reviews from the automotive press.